ThymFashionShopify fashion store by LUMINA
- Client
- Thym
- Industry
- Fashion
- Platform
- Shopify
- Services
- Design & development
- Market
- Lebanon
Thym's contemporary womenswear store, built on Shopify
THYM is a young brand that caters to women today. Designed by Rebecca Zaatar, a Beirut-born and based designer, its pieces are about femininity, delicacy and grace with a sense of playfulness. The new feminine is plural, and THYM's designs reflect that.
LUMINA redesigned and rebuilt the brand's Shopify store with a wishlist, a lookbook gallery, custom sizing and a clearer path from collection to checkout.
Feminine& plural
Editorial imagery and a light interface let each collection set its own mood while the shopping flow stays the same.
Thym's website features
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Custom sizing
Customers enter their own measurements on the product page, so each piece is made to fit and fewer orders come back.
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Homepage
A redesigned homepage leads with the current collection and takes customers straight to shopping.
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Collection page
Collection pages show the pieces large, with quick filtering, so browsing feels like a lookbook.
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Size guide
A clear size guide with measurement instructions sits next to the size selector to remove guesswork.
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Product page
Product pages combine imagery, sizing, custom measurements and a wishlist button in one clear view.
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Lookbook gallery
Customers explore each collection as editorial imagery and shop the products directly from the pictures.
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Wishlist
Customers save favourite pieces for later, which brings them back to the store to complete the order.
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FAQ
Answers on sizing, delivery and returns are one tap away from every product.
Before & after
Drag the line to compare Thym's previous website with the new Shopify store LUMINA designed and developed.
A womenswear store rebuilt on Shopify
The brief
THYM's previous website felt basic and less intuitive than the brand deserved. The new store had to carry the playful, feminine identity of the collections, make sizing easy for made-to-measure pieces and give customers a smoother route from inspiration to order.
Our approach
LUMINA redesigned the customer journey from homepage to product page: a lookbook-style presentation of each collection, custom sizing with clear measurement instructions, and a wishlist so customers can come back to the pieces they liked.
What we built
A redesigned Shopify store with a new homepage, collection pages, product pages, custom sizing, a size guide, a lookbook gallery, a wishlist and an FAQ, with a clear before-and-after on the design and navigation.
What changed for the customer
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Made-to-measure without the back and forth
Custom sizing and a clear size guide let customers order their fit directly on the product page.
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Shopping from the lookbook
Editorial imagery is shoppable, so inspiration and purchase happen in the same place.
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Coming back for saved pieces
The wishlist keeps favourites ready for the next visit.
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A smoother, more refined journey
The redesigned homepage, collection and product pages replace an older, more basic interface with a lighter, more intuitive flow.
About this project
LUMINA, a Shopify agency in Dubai, UAE and a Shopify Select Partner, redesigned and developed the THYM fashion store on Shopify.
The new store has a redesigned homepage, collection and product pages, custom sizing with a size guide, a lookbook gallery, a wishlist and an FAQ, replacing an older interface that was more basic and less intuitive.
Yes. On the THYM store customers enter their own measurements on the product page, with instructions, so made-to-measure pieces can be ordered online.
Timelines depend on the number of page types, custom features and integrations. We share a clear timeline after reviewing your brand, catalogue and goals on a discovery call.
Cost depends on scope: the design, the custom features you need and the apps and integrations involved. Share your project details through the form below and we will send a tailored proposal.
Yes. We design and develop custom Shopify and Shopify Plus stores for fashion and womenswear brands. Tell us about your brand through the form below and our team will get in touch.
Start your project
Planning a fashion store like THYM? Tell us about your brand and what you need.