Meta ads and Google Ads for brands in Dubai and the Gulf: LUMINA's case studies
LUMINA is a performance marketing agency and Shopify Select Partner in Dubai. These pages show the ad accounts we manage, with figures taken straight from Meta Ads Manager, Google Ads and Google Analytics. Client names are kept private; the numbers are not.
What has LUMINA's performance marketing returned?
Each page compares the same months a year apart and says where every number comes from. Client names are kept private; the figures are not.
Footwear brand: 10.2x on Meta, 9.6x on Google
Budget moved to the market that buys, a three-stage structure and catalogue ads for returning visitors.
Jewelry brand in the UAE: 5.8x on Meta, 5.4x on Google
Broad all-products campaigns at 9.3x and store orders up 84% year on year.
Luxury retailer: Google return up from 2.2x to 8.7x
High-ticket pieces, an average website order of about $4,300, and almost 2,000 WhatsApp conversations from Meta.
Hair salon: 2.2x the WhatsApp booking taps from Google
One campaign per service, ads within 3 to 10 km, and taps counted as enquiries, not bookings.
Lebanese food brand: 10.1x on Meta across 2,910 orders
One always-on catalogue campaign at 13.3x, a campaign for every season, and no month of 2026 under 8.4x.
Jewelry brand in Lebanon: Google return up from 2.9x to 6.6x
More orders on less spend: orders up 51%, cost per order down 53%, March to September year on year.
Carpet retailer in the UAE: 2.8x the enquiries from Google
Enquiries from 4 to 26 forms a month as visits more than doubled, with cost per enquiry down a third.
The same way for every client
Every marketing client gets an account manager and a digital marketing specialist, and the same structure: strategy, campaign build, daily management and creative guidance.
Want results like these for your brand?
Tell us what you sell, where, and what a sale is worth to you.
How are these case studies measured?
Every figure on these pages comes from the platform that recorded it: Meta Ads Manager, Google Ads, Google Analytics or the store itself. Return on ad spend is the sales the platform attributes to ads, divided by the ad spend, written with an x. Comparisons use the same months a year apart. Money is shown in US dollars; dirham accounts are converted at 3.6725. Where a number is an enquiry rather than a sale, such as a WhatsApp tap, the page says so.
- Meta ads
- Meta Ads Manager, purchase value and purchases as the platform reports them
- Google Ads
- Google Ads conversions and conversion value, with WhatsApp taps and forms named as enquiries
- Store sales
- Google Analytics or the store's own orders, shown separately from ad-reported sales
Questions brands ask before they start
The performance figures belong to the client, so each case study describes the brand by industry and market. The numbers are real and come straight from the ad accounts LUMINA manages.
It depends on margins. In the accounts on this page, always-on Meta campaigns return between 5x and 13x and Google campaigns between 5x and 9.6x, with sale campaigns higher. A new market usually starts lower.
Yes. Most clients on this page run both, because Google reaches people already searching and Meta starts the conversation earlier. Some also run Snapchat ads.
Yes. LUMINA is based in Dubai and works with brands across the UAE, the Gulf and Lebanon, in English, Arabic and French.
Everything from strategy to campaign management and optimization. We also tell you which creatives are working and what we need from you next. Every client gets an account manager and a digital marketing specialist. Marketing work starts from $900.
Yes. LUMINA has been a Shopify partner since 2019 and is a Shopify Select Partner. Store builds start from $2,700.
Want results like these for your brand?
Tell us what you sell, where, and what a sale is worth to you.