Aura SkypoolBoutiqueShopify ecommerce website in Dubai by LUMINA
- Client
- Aura Skypool Boutique
- Industry
- Fashion & lifestyle
- Platform
- Shopify
- Services
- Design & development
- Market
- Dubai, UAE
Aura Skypool Boutique's luxury resortwear store, built on Shopify
Brought to you by the creators of AURA Skypool Dubai, AURA Boutique brings the essence of serene sophistication into every moment.
The boutique was created to carry the essence of AURA beyond the pool: a refined collection of luxury swimwear, resortwear, wellness essentials and timeless accessories that embody serenity, sophistication and effortless style. LUMINA designed and developed its Shopify ecommerce website.
Fashion& lifestyle
Pairing visual storytelling with smooth functionality, the site gives customers a refined space to explore and shop fashion and lifestyle pieces.
Aura Skypool Boutique's website features
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Loyalty program
Customers earn rewards on every purchase, which encourages repeat visits and long-term loyalty to the AURA brand.
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Customised backgrounds
Custom page backgrounds carry AURA's calm, resort-inspired look across the store.
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Pre-order
Customers can reserve new and upcoming pieces before they arrive, so demand is captured early.
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Non-refundable tag
Clear tags on selected items set expectations before checkout and reduce returns.
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Discount feature
Promotions and offers are shown clearly on product and cart pages to drive conversions.
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Customer reviews
Verified reviews on product pages build trust and help new customers decide.
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Shop the look
Styled looks let customers shop complete outfits in one place, raising order value.
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Store locator
Customers can find the AURA boutique in Dubai and connect the online and in-store experience.
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Upselling
Complementary pieces are suggested at the right moment to increase basket size.
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FAQ
Answers to common questions on delivery, sizing and returns help customers shop with confidence.
A luxury resortwear store on Shopify
The brief
AURA Boutique needed an online store that felt like an extension of AURA Skypool Dubai: calm, elevated and unmistakably premium. The site had to present swimwear, resortwear, wellness essentials and accessories with the same sense of serenity guests feel at the pool, while making it easy to browse, choose and buy.
Our approach
LUMINA designed and developed a custom Shopify ecommerce website around a lifestyle-led customer journey. Editorial imagery, generous spacing and a soft, refined interface carry the brand story, while clear navigation, shop-the-look styling and upselling guide customers from inspiration to checkout.
What we built
The store combines a loyalty program, pre-order and discount features, customer reviews, a store locator and an FAQ, so customers in Dubai and beyond can shop with confidence. Each feature was built to keep the experience simple for customers and easy to manage for the AURA team.
What changed for the customer
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One brand, online and poolside
Custom backgrounds, editorial imagery and the store locator tie the website to the AURA Skypool experience, so the store feels like the boutique.
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Shopping complete looks
Shop the look and upselling present matching pieces together, so customers can build an outfit instead of hunting for each item.
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Confidence before checkout
Verified reviews, clear non-refundable tags and an FAQ on delivery, sizing and returns answer the questions that stop people from buying.
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Reasons to come back
The loyalty program rewards every purchase and pre-orders capture demand for new arrivals before they land.
“Dear Lumina team, I just wanted to say a huge thank you for all the work you put into building our AURA Boutique website. You made the whole process easy and smooth, and we really appreciated how responsive and helpful you were throughout. The site turned out even better than we imagined, and we couldn't be happier with the result. We're truly grateful for your hard work and attention to detail.”
About this project
LUMINA, a Shopify agency in Dubai, UAE and a Shopify Select Partner, designed and developed the AURA Boutique ecommerce website on Shopify.
Timelines depend on the number of page types, custom features and integrations. We share a clear timeline after reviewing your brand, catalogue and goals on a discovery call.
Cost depends on scope: the design, the custom features you need and the apps and integrations involved. Share your project details through the form below and we will send a tailored proposal.
Yes. LUMINA builds bilingual English and Arabic Shopify stores, with right-to-left layouts, translated content and local currencies for the UAE, Saudi Arabia and the wider Gulf.
The AURA Boutique store includes a loyalty program, customised backgrounds, pre-orders, non-refundable tags, a discount feature, customer reviews, shop the look, a store locator, upselling and an FAQ.
Yes. We design and develop custom Shopify and Shopify Plus stores for fashion, lifestyle and luxury brands. Tell us about your brand through the form below and our team will get in touch.
Start your project
Planning a fashion or lifestyle store like AURA Boutique? Tell us about your brand and what you need.