ZmileleeFashionShopify fashion store by LUMINA
- Client
- Zmilelee
- Industry
- Fashion
- Platform
- Shopify
- Services
- Design & development
Zmilelee's fashion store, built on Shopify
The word Zmilelee [pronounced as ‘Zmy-Lily’] is of Armenian origin meaning: Amazing. Zmilelee is a Lebanese high-end private labeled clothing brand that manages its workshop from Beirut, Lebanon. Known for its luxurious designs and quality, the brand aims to incorporate its signature style of trendy timelessness and femininity in all of its garments. We are committed to provide excellence throughout our designs, creation, customer service and shopping experience.
LUMINA designed and developed the brand's Shopify ecommerce store, with sibling functionality, pairs well with, aesthetic design and collection list feature.
Fashion& style
Sibling Functionality, Pairs Well With and Aesthetic Design shape a store built around how Zmilelee's customers shop.
Zmilelee's website features
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Sibling Functionality
Sibling Functionality on the Zmilelee store, designed and built by LUMINA.
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Pairs Well With
Pairs Well With on the Zmilelee store, designed and built by LUMINA.
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Aesthetic Design
Aesthetic Design on the Zmilelee store, designed and built by LUMINA.
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Collection List Feature
Collection List Feature on the Zmilelee store, designed and built by LUMINA.
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Quick View
A tool that allows customers to preview products without leaving the current page they are browsing.
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Size Guide
Adding specific size information is very useful to customers who are unsure about the size that they need to purchase.
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Enhanced Search
Implementing an enhanced search functionality improved the accuracy and relevancy of a search thus providing a user-friendly experience, enabling users to quickly find.
Before & after
Drag the line to compare Zmilelee's previous website with the new Shopify store LUMINA designed and developed.
A fashion store on Shopify
The brief
Zmilelee needed an online store that presents its range of fashion products with the quality of the brand and makes it easy for customers to browse, choose and buy on any device.
Our approach
LUMINA designed the customer journey around Zmilelee's products and built it on Shopify, adding sibling functionality, pairs well with and aesthetic design where they shorten the path from first visit to checkout.
What we built
A custom Shopify store for Zmilelee with sibling functionality, pairs well with, aesthetic design, collection list feature, quick view and size guide, built so the Zmilelee team can manage products, content and promotions without a developer.
What changed for the customer
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Sibling Functionality
Sibling Functionality on the Zmilelee store, designed and built by LUMINA.
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Pairs Well With
Pairs Well With on the Zmilelee store, designed and built by LUMINA.
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Aesthetic Design
Aesthetic Design on the Zmilelee store, designed and built by LUMINA.
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Collection List Feature
Collection List Feature on the Zmilelee store, designed and built by LUMINA.
“LUMINA has been amazing to work with. Their incredible team totally grasped our vision and transformed our ideas for the Zmilelee Ecommerce website into reality! The detailed design and creative functionalities made everything easy for us to comprehend and follow the process every step of the way. They also gave us exceptional insights of our target audiences. We have full confidence in all of their advice about the customer journey experience, usability and design of our website. Highly recommend!”
About this project
LUMINA, a Shopify agency in Dubai, UAE and a Shopify Select Partner, designed and developed the Zmilelee fashion store on Shopify.
Timelines depend on the number of page types, custom features and integrations. We share a clear timeline after reviewing your brand, catalogue and goals on a discovery call.
Cost depends on scope: the design, the custom features you need and the apps and integrations involved. Share your project details through the form below and we will send a tailored proposal.
Sibling functionality, pairs well with, aesthetic design, collection list feature, quick view, size guide and enhanced search.
Yes. We design and develop custom Shopify and Shopify Plus stores and websites for fashion and apparel brands. Tell us about your brand through the form below and our team will get in touch.
Start your project
Planning a fashion store like Zmilelee? Tell us about your brand and what you need.