Send LocationSportswearShopify sportswear store by LUMINA
- Client
- Send Location
- Industry
- Sportswear
- Platform
- Shopify
- Services
- Design & development
Send Location's sportswear store, built on Shopify
Founded by Khabib Nurmagomedov, Send Location is a sportswear and lifestyle brand rooted in athletic culture and performance. Known for his discipline and consistency, Khabib brings a mindset of quality and credibility to the brand.
Send Location curates footwear and apparel from leading global sportswear brands, offering trusted products that balance performance, comfort, and everyday style.
LUMINA designed and developed the brand's Shopify ecommerce store, with loyalty program, Instagram integration, FAQ and product recommendations.




Sportswear& lifestyle
Loyalty Program, Instagram Integration and FAQ shape a store built around how Send Location's customers shop.
Send Location's website features
-

Loyalty Program
Loyalty Program on the Send Location store, designed and built by LUMINA.
-

Instagram Integration
Instagram Integration on the Send Location store, designed and built by LUMINA.
-

FAQ
FAQ on the Send Location store, designed and built by LUMINA.
-

Product Recommendations
Product Recommendations on the Send Location store, designed and built by LUMINA.
-

Gift Card
Gift Card on the Send Location store, designed and built by LUMINA.
Before & after
Drag the line to compare Send Location's previous website with the new Shopify store LUMINA designed and developed.

A sportswear store on Shopify
The brief
Send Location needed an online store that presents its range of sportswear products with the quality of the brand and makes it easy for customers to browse, choose and buy on any device.
Our approach
LUMINA designed the customer journey around Send Location's products and built it on Shopify, adding loyalty program, Instagram integration and FAQ where they shorten the path from first visit to checkout.
What we built
A custom Shopify store for Send Location with loyalty program, Instagram integration, FAQ, product recommendations and gift card, built so the Send Location team can manage products, content and promotions without a developer.
What changed for the customer
-
Loyalty Program
Loyalty Program on the Send Location store, designed and built by LUMINA.
-
Instagram Integration
Instagram Integration on the Send Location store, designed and built by LUMINA.
-
FAQ
FAQ on the Send Location store, designed and built by LUMINA.
-
Product Recommendations
Product Recommendations on the Send Location store, designed and built by LUMINA.
About this project
LUMINA, a Shopify agency in Dubai, UAE and a Shopify Select Partner, designed and developed the Send Location sportswear store on Shopify.
Timelines depend on the number of page types, custom features and integrations. We share a clear timeline after reviewing your brand, catalogue and goals on a discovery call.
Cost depends on scope: the design, the custom features you need and the apps and integrations involved. Share your project details through the form below and we will send a tailored proposal.
Loyalty program, instagram integration, faq, product recommendations and gift card.
Yes. We design and develop custom Shopify and Shopify Plus stores and websites for sportswear and lifestyle brands. Tell us about your brand through the form below and our team will get in touch.
Start your project
Planning a sportswear store like Send Location? Tell us about your brand and what you need.





