PaulistaSalonShopify website for a Dubai beauty salon by LUMINA
- Client
- Paulista
- Industry
- Beauty & hair salon
- Platform
- Shopify
- Services
- Design & development
- Market
- Dubai, UAE
Paulista's luxury salon website, built on Shopify
Rooted in rich expertise and shaped by timeless aesthetics, PAULISTA approaches beauty as both craft and culture. Every detail, from technique to texture and from consultation to finish, is intentional.
LUMINA designed and developed a Shopify website that captures the luxury of a high-end Dubai salon: services, highlights, video and products presented with the same care, and a clear path from discovery to booking.
Craft& culture
Hair extensions, colour and treatments presented as services and products, with booking never more than a tap away.
Paulista's website features
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Service highlight
Each signature service gets its own highlight with imagery and detail, so clients understand what they are booking.
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FAQ
Answers on treatments, aftercare and appointments remove the questions that delay a booking.
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Video carousel
Short videos of the salon and its work play in a carousel, showing the result before the first visit.
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Collection page
Products and extensions are grouped so clients can shop the salon's range between appointments.
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Product page
Product pages pair clear detail with add to cart, so the salon's products sell online as well as in the chair.
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Aesthetic design
A refined, editorial layout reflects the salon's positioning as a luxury destination in Dubai.
Before & after
Drag the line to compare Paulista's previous website with the new Shopify store LUMINA designed and developed.
A luxury salon online, on Shopify
The brief
PAULISTA needed a website that felt as premium as the salon: a digital presence that presents hair extensions, colour and treatments as a craft, sells the salon's products online and turns a first visit to the site into a booking.
Our approach
LUMINA designed an editorial, image-led layout and built it on Shopify so services and products live in one place. Service highlights, a video carousel and an FAQ do the explaining, while collection and product pages handle the selling.
What we built
A Shopify website with a services section, service highlights, a video carousel, collection and product pages, an FAQ and a redesigned aesthetic, with a before-and-after on the previous site.
What changed for the customer
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Services that explain themselves
Highlights, video and an FAQ show the work and answer the questions before the client calls.
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Products sold online, not just in the salon
Collection and product pages let clients buy extensions and care products between visits.
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A site that matches the salon
An editorial, luxury design replaces the previous website and reflects the salon's positioning in Dubai.
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From discovery to booking
Every page leads to the salon's services and the next step, so a visit to the site ends in an appointment.
“We've been working with LUMINA for a while now, and they've been absolutely amazing. They handle all our 360° advertising SEO, Google Ads, and Meta Ads and we've seen real growth every single month. Their team is always responsive, professional, and great at communication. They also redesigned our website, making it much more user-friendly and optimized for SEO. The results speak for themselves more traffic, more visibility, and better performance overall. Their pricing is also very reasonable for the quality and range of services they offer. Truly one of the best marketing companies we've worked with. Highly recommended.”
About this project
LUMINA, a Shopify agency in Dubai, UAE and a Shopify Select Partner, designed and developed the PAULISTA salon website on Shopify, and also manages the salon's digital marketing.
Yes. The PAULISTA website runs on Shopify with services, highlights, video, an FAQ and product pages in one store, so the salon presents its services and sells its products from the same site.
Timelines depend on the number of page types, custom features and integrations. We share a clear timeline after reviewing your brand, catalogue and goals on a discovery call.
Cost depends on scope: the design, the custom features you need and the apps and integrations involved. Share your project details through the form below and we will send a tailored proposal.
A services section, service highlights, a video carousel, an FAQ, collection and product pages and a redesigned aesthetic.
Yes. We design and develop custom Shopify and Shopify Plus stores for beauty, salon and service brands. Tell us about your brand through the form below and our team will get in touch.
Start your project
Planning a website for a salon, clinic or beauty brand like PAULISTA? Tell us about your business and what you need.