eCommerce trends are always changing and by adapting to those changes, businesses around the world are in continuous growth. And to stay among the top competitors, you business owners should opt for digital marketing strategies...

Why Sell Online The world has shifted from considering buying online a luxury to considering it a necessity that is taking over our daily life. With the pandemic, the economic changes and the market needs,...

Content Is King! Search engine optimization comprises writing well-studied and accurate content on your website or on third parties pages. This involves some research and studies to detect the correct keywords to be added to...

Conversion represents the person who buys a certain product, clicks a button, or shares/tags your brand. It is usually an action that the user takes due to being persuaded by a certain content, picture, or...

Online Marketing-the start As the world has changed drastically over the past years and especially with all the technological interference in people's daily life, Marketing has become a corner stone to support in reaching the...

What is Digital Marketing Audit?Digital Marketing Audit is a periodical audit service that is conducted to take any company/brand to the next level and constantly keep it a step ahead of its competitors. The Digital...

Click-through Rate (CTR) is an online metric used to measure the number of clicks your ad receives divided by the number of times your ad is shown. To simplify CTR = CLICKS / IMPRESSIONS Why...

Unlike other social media platforms, Facebook is now considered to be the biggest marketing platform used around the world.Facebook has transformed into one of the most popular marketing platforms in which businesses, social media influencers,...

Tips to follow for online marketing of your business in the 21st century. Prospects are found on many social media platforms and due to stiff competition amongst businesses to woo these potential customers, it is...