THYM – LUMINA

THYM ECOMMERCE WEBSITE

PROJECT OVERVIEW

THYM is a young brand that caters to "women today". THYM creates clothes that reflect all a women is. THYM believes that women are multifaceted and that's a good thing.

The new feminine is plural; and THYM's designs are essentially a reflection of that. Just like the contemporary woman, her pieces don't fit in a box, and she wouldn't have it any other way.

Rebecca Zaatar is a Beirut born, raised and based designer. Her clothing is all about exuding femininity, delicacy and grace of the female form with a sense of playfullness.

THYM

OBJECTIVE

For THYM, we focused on blending timeless elegance with modern Ecommerce innovation through refined design and advanced Shopify capabilities. The result was a seamless customer journey enriched with tailored functionalities such as Wishlist, Lookbook Experience, and Custom Sizing. These features enhanced personalization and engagement, allowing customers to curate favorites, explore collections in an editorial-inspired format, and input precise measurements. This approach elevated the shopping experience while laying the foundation for scalable growth and long-term digital success.

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THYM

OBJECTIVE

For THYM, we focused on blending timeless elegance with modern Ecommerce innovation through refined design and advanced Shopify capabilities. The result was a seamless customer journey enriched with tailored functionalities such as Wishlist, Lookbook Experience, and Custom Sizing. These features enhanced personalization and engagement, allowing customers to curate favorites, explore collections in an editorial-inspired format, and input precise measurements. This approach elevated the shopping experience while laying the foundation for scalable growth and long-term digital success.

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NEW VS OLD

See the clear difference in customer journey and design.

On the left, the new site created by LUMINA offers a refined look and smoother navigation, giving visitors a more engaging and effortless shopping experience.
On the right, the older version shows the limitations of the previous design, where the interface felt basic and less intuitive.

THYM'S WEBSITE FEATURES