PAULISTACASE STUDY
SERVICES
PROJECT OVERVIEW
Paulista Beauty Salon is a luxury salon for ladies located in Dubai, offering premium hair, nail, and beauty services.
Paulista aimed to increase its online visibility, attract more high-intent clients to the salon, and expand its reach across key digital channels to drive bookings and grow overall revenue.
CHALLENGESOLUTION
The main challenge was visibility. Paulista struggled to consistently appear at the top of Google search results for competitive, salon-related keywords in Dubai, limiting its ability to capture high-intent users actively searching for beauty services.
In parallel, the salon faced difficulty attracting qualified leads through digital channels. This made it challenging to balance brand awareness with conversion-driven growth across platforms.
Operating in a highly saturated beauty market, Paulista needed a strategy that could cut through competition, improve search presence, and drive measurable results from paid media.
CHALLENGESOLUTION
LUMINA implemented a performance-driven digital strategy focused on maximizing local search visibility and driving qualified conversions. This included precise keyword targeting, dedicated service-based landing pages, and Performance Max campaigns to ensure consistent top-of-page presence on Google. Paid social and TikTok campaigns supported awareness and demand generation, while continuous optimization, close collaboration with the web team, and data-led refinements ensured strong alignment between user intent, ad delivery, and conversion performance.
THE RESULTS
By aligning awareness, search visibility, and conversion-focused performance under one structured strategy, LUMINA helped
Paulista significantly strengthen its digital presence. The combined approach improved brand discovery across search and social, increased qualified demand, and delivered more efficient conversions, transforming fragmented digital efforts into a scalable growth engine.
DIGITAL MARKETING
OUR SEO
Significant uplift in branded and non-branded discovery, driving more profile views, calls, and direction requests from organic search.
DIGITAL MARKETING
OUR SEO
Significant uplift in branded and non-branded discovery, driving more profile views, calls, and direction requests from organic search.
DIGITAL MARKETING
OUR SEO
Significant uplift in branded and non-branded discovery, driving more profile views, calls, and direction requests from organic search.
CLIENT TESTIMONIAL
We’ve been working with LUMINA for a while now, and they’ve been absolutely amazing! They handle all our 360° advertising SEO, Google Ads, and Meta Ads and we’ve seen real growth every single month. Their team is always responsive, professional, and great at communication.
They also redesigned our website, making it much more user-friendly and optimized for SEO. The results speak for themselves more traffic, more visibility, and better performance overall.
Their pricing is also very reasonable for the quality and range of services they offer. Truly one of the best marketing companies we’ve worked with. Highly recommended!
LET'S GROW YOUR BRAND