THYM ECOMMERCE WEBSITE

PROJECT OVERVIEW

THYM is a young brand that caters to "women today". THYM creates clothes that reflect all a women is. THYM believes that women are multifaceted and that's a good thing.

The new feminine is plural; and THYM's designs are essentially a reflection of that. Just like the contemporary woman, her pieces don't fit in a box, and she wouldn't have it any other way.

Rebecca Zaatar is a Beirut born, raised and based designer. Her clothing is all about exuding femininity, delicacy and grace of the female form with a sense of playfullness.

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NEW VS OLD

See the clear difference in customer journey and design.

On the left, the new site created by LUMINA offers a refined look and smoother navigation, giving visitors a more engaging and effortless shopping experience.
On the right, the older version shows the limitations of the previous design, where the interface felt basic and less intuitive.