Google Ads for a carpet retailer in Dubai, UAE: 2.8x the enquiries from Google
LUMINA runs the Google Ads for a carpet and rug retailer in Dubai that sells online and from its showroom. Customers ask on WhatsApp, by phone and by form, so the ads are measured on those enquiries.
A carpet is chosen in person more often than in a cart, so we count the actions that start a sale: WhatsApp taps, calls and contact forms from the website. In August and September 2026 Google Ads brought 2.8 times the enquiries a month it brought in April and May, and each one cost 34% less. Contact forms went from 4 a month to 26. One Shopping ad also led to a single online order worth $29,400. We keep the client's name private. Every figure comes straight from the ad account we manage.
- Client
- A carpet and rug retailer with a Dubai showroom. We keep the name private.
- Sells
- Handmade and modern carpets and rugs, online and in the showroom
- Markets
- Dubai, UAE, with campaigns for Saudi Arabia
- Channels
- Google Ads: Search, Shopping and Dynamic Search
- LUMINA's role
- Performance marketing: strategy, campaign build and day-to-day management
- Source of figures
- Google Ads and Google Analytics, as each platform reports them
Why is a carpet hard to sell online?
A handmade carpet can cost thousands of dollars, and most buyers want to see it, ask about the size and the weave, and have it brought to the room. The sale starts on the website but finishes on WhatsApp, on the phone or in the showroom. So the ads are measured on the enquiry, and every enquiry type is tied to the ad that caused it.
Performance marketing, from strategy to daily management
LUMINA plans, builds and manages the retailer's Google Ads in the UAE and Saudi Arabia, and tells the client which products and searches bring enquiries.
What did LUMINA set up?
How the account is organised on Google.
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Every enquiry counted
WhatsApp taps, phone taps, contact forms and “WhatsApp this product” taps from product pages are all set up as conversions, so Google bids toward the actions that lead to a sale rather than toward clicks.
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Shopping ads for the whole catalogue
A Shopping campaign shows the rugs themselves, with price and photo, to people searching for carpets in the UAE. It is the largest source of enquiries in the account, with 139 between April and September, and it brought the single $29,400 online order.
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Search campaigns by intent
Separate Search campaigns cover general carpet searches, searches for competitors, office carpets and wholesale buyers. Each has its own keywords and budget, so a wholesale enquiry is never bought at a retail price.
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Saudi Arabia as its own market
Campaigns for Saudi Arabia run separately, with broad keyword matching and Dynamic Search ads that build ads from the product pages. They brought 63 enquiries in six months without touching the UAE budget.
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Budget to the searches that enquire
Spend moved month by month toward the campaigns and keywords that produced WhatsApp taps and forms, which is why enquiries rose 2.8 times while the cost of each one fell by a third.
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A website that gets more visits
Monthly visits to the website went from about 4,600 to about 10,300 over the same period, so the showroom now has more than twice the people seeing its rugs before they walk in.
What were the results on Google?
| Measure | April and May | August and September | Change |
|---|---|---|---|
| Enquiries a month (index) | 100 | 280 | 2.8x |
| Cost per enquiry | $68 | $45 | −34% |
| Contact forms a month | 4 | 26 | 6.5x |
| Website visits a month | About 4,600 | About 10,300 | 2.2x |
Source: Google Ads, 2026, as the platform reports it. An enquiry is a WhatsApp tap, a phone tap or a contact form after a Google ad. It is a lead, not a confirmed sale. The Google Ads account is in UAE dirhams, converted at 3.6725 to the dollar. Website visits come from Google Analytics and include all sources.
Where did the enquiries come from?
Between April and September 2026 the account brought about 330 enquiries. Shopping ads brought the most, followed by general carpet searches in the UAE, then the Saudi campaigns and searches for competitors.
| Campaign | Enquiries by campaign, April to September 2026 |
|---|---|
| Shopping, all products | 139 |
| Carpet searches, UAE | 92 |
| Saudi Arabia campaigns | 63 |
| Competitor searches | 30 |
| Office and wholesale | 8 |
Selling furniture, rugs or home pieces in the UAE?
Tell us what you sell and what an enquiry is worth to you.
What made the difference?
Counting the right thing. Once WhatsApp taps, calls and forms were set up as conversions, Google could bid toward them, and the budget could follow the campaigns that produced them. Showing the rugs themselves in Shopping ads did the rest: people who see the piece and the price enquire about that piece.
Questions brands ask before they start
We count the actions that lead to a sale: WhatsApp taps, phone taps and contact forms from the website, each tied to the ad that caused it. An enquiry is a lead, not a confirmed sale, and this page says so wherever the number appears.
They did here. The Shopping campaign is the largest source of enquiries in the account and brought a single online order worth $29,400. Showing the piece and its price brings people who are ready to ask about that piece.
Yes, with separate campaigns and budgets for each. Here the Saudi campaigns brought 63 enquiries in six months without taking budget from the UAE campaigns.
Yes. LUMINA is based in Dubai and runs performance marketing for retailers and online stores across industries, in English, Arabic and French.
Everything from strategy to campaign management and optimization. We also tell you which creatives are working and what we need from you next. Every client gets an account manager and a digital marketing specialist.
The performance figures belong to the client, so we keep the name private. The numbers come straight from Google Ads and Google Analytics for the periods shown.
Selling furniture, rugs or home pieces in the UAE?
Tell us what you sell and what an enquiry is worth to you.