Click-through Rate (CTR) is an online metric used to measure the number of clicks your ad receives divided by the number of times your ad is shown. To simplify CTR = CLICKS / IMPRESSIONS

Why is CTR important?
CTR is a crucial tool used to measure the success of an advertisement. Targeting a high CTR is most advertisers’ aim as it translates into a high number of viewers on a specific ad.

What is the average CTR?
According to different online sources, the average CTR varies between 1.91-2% at most. As an overview, if you receive 200 clicks and 1,000 impressions then your CTR= 2%.

Lumina’s CTR:
At Lumina, our goal is to achieve an ad that is relevant to the keywords used. Our experts target and achieve a high CTR by using significant keywords in which we target a larger audience to land on your ad. Lumina has achieved over 15% CTR in various ads within numerous projects. Searching for your online partner? Lumina is here to help you achieve more. Lumina – Your Online Partner