Christian Louboutin's online boutique in the United Arab Emirates underwent a significant transformation to align with the brand's luxury identity and elevate the digital shopping experience for Middle Eastern customers. The revamped website features a modern design, enhanced functionality, and a seamless user experience, reflecting the brand's
commitment to innovation and customer satisfaction.
STRATEGY & RESULTS
Objective: Deliver a website aligned with international design standards while localizing for the UAE market.
Execution: Shopify Plus build, enhanced UX, refined product pages, boutique appointment integration, and mobile-first optimization.
Impact: A seamless, luxurious customer journey that strengthens brand presence and improves conversion potential.





NEW VS OLD
See the clear difference in customer journey and design.
On the left, the new site created by LUMINA offers a refined look and smoother navigation, giving visitors a more engaging and effortless shopping experience.
On the right, the older version shows the limitations of the previous design, where the interface felt basic and less intuitive.