Digital marketing is the course of advertising for businesses on online platforms to improve the sales rate. It is sometimes parallel to regular marketing but with lower cost and effective goals reach. Contact LUMINA, a top digital marketing agency in Dubai.

The features of digital marketing may vary depending on the needs of the brand, but the most effective plans should include: Social media marketing, search engine optimization SEO, email marketing, search engine marketing SEM, mobile marketing, paid ads, and pay-per-click ads.

Customizing an effective digital marketing plan is based on several factors like knowing your brand and setting its goals, understanding the market and the potential audience, and employing a top-rated digital marketing company.

The cost of digital marketing depends on the budget that you would like to spend and the features that you would like to include in the strategy. Usually the cost comprises of Lumina's monthly management fee and the budget to be spent on the digital marketing platforms.

Digital marketing is about adaptation and commitment; adjusting to the changes that occurred in the world over the past year and that affected the online businesses. Reviewing the strategies is a key feature to stay on the right track.

Digital marketing generates increased sales if done properly, through understanding and targeting the right audience with informative and relevant content at the correct time.