An important feature of an ecommerce website that can help answer common questions that customers may have about the products or services being offered.

Encourage customers to purchase related or complementary products in addition to the product they are currently buying. In an ecommerce website, cross-selling can be an effective way to increase revenue and customer loyalty.

It is the practice of optimizing a website's content and structure to improve its ranking in search engine results pages (SERPs). By incorporating these SEO-friendly features into an ecommerce website, the website can improve its visibility in search engine results and attract more traffic from potential customers.