OBJECTIVE
The focus of Nalbandian Carpets was to design an ecommerce website that combines timeless craftsmanship with modern functionality. Key features included a Store Locator for finding nearby locations easily, an In-Home Trial Service that lets customers try carpets in their own space before purchasing, and an Aesthetic Design that reflects the brand’s identity. Together, these elements created a smooth and engaging shopping experience while building trust and supporting long-term growth.
NEW VS OLD
See the clear difference in customer journey and design.
On the left, the new site created by LUMINA offers a refined look and smoother navigation, giving visitors a more engaging and effortless shopping experience.
On the right, the older version shows the limitations of the previous design, where the interface felt basic and less intuitive.