Blog – LUMINA

A Complete Guide to Facebook Marketing

A Complete Guide to Facebook Media Marketing Unlike other social media platforms, Facebook is now considered to be the biggest marketing platform used around the world. Facebook has transformed into one of the most popular marketing platforms in which businesses, social media influencers, bloggers, and freelancers use to market their products and services. Facebook and …

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What is CTR?

What is CTR? Click-through Rate (CTR) is an online metric used to measure the number of clicks your ad receives divided by the number of times your ad is shown. To simplify´âá CTR = CLICKS / IMPRESSIONS Why is CTR important? CTR is a crucial tool used to measure the success of an advertisement. Targeting …

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Website Conversion Rate

In order to have a successful online marketing strategy, one of the most important factors to focus on is website conversion. The higher your website conversion rate, the more people are engaged on your website indicating the following: people are interested in the product you have to offer! What is a website conversion rate? Any …

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What is a User Friendly Website?

The Suitable Tools: How to Build User Friendly and Responsive Websites A user friendly website is presenting information in a concise and sharp manner making it easy for the customer to recognize the services you have to offer. Usability is important to achieve success in terms of reeling in new customers and increasing sales and …

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